Ad-ology Research recently updated their Industry Marketing Insights report for Real Estate Agents/Agencies. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming year:

• Baby Boomers are a key group. Approximately 26% of Baby Boomers plan to move to a new home.
• Buyers who used the Internet to search for a home were more likely to purchase from a real estate agent than non-Internet users in 2008.
• The National Association of Realtors notes that location/neighborhood continues to be an important factor when choosing a home (79% of home buyers say it is important).
• The housing market is experiencing high foreclosure rates.
• Many homes are not selling, creating a glut of empty homes.

The Industry Marketing Insights report for Real Estate Agents/Agencies is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. September 23, 2009.]