Marketing Forecast from Ad-ology

September 22 2009 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Home Health Medical Equipment Rental Services. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming year:

• These businesses can stand out from the competition by offering on-site repair.
• Remote monitoring devices continue to experience sales growth.
• Baby Boomers are poised to be a very lucrative market for this industry, particularly due to their desire to age-in-place.
• Cost of installation and maintenance of these products continue to be of concern to consumers.
• Many in the industry view the competitive bidding program as a huge challenge to their business.

The Industry Marketing Insights report for Home Health Medical Equipment Rental Services is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. September 22, 2009.]