Marketing Forecast from Ad-ology

September 17 2009 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Awning and Canopy Dealers. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming year:

• This industry is predicted to experience a boost in demand, due to many homeowners choosing to stay in their current homes and remodel, as opposed to entering the embattled real estate market.
• Energy-saving concerns are helping to boost demand for these products.
• Consumers are increasingly interested in motorized awnings and canopies.
• To boost revenue, businesses should offer removal and storage services for awnings and canopies during colder seasons.
• Small independent businesses in this industry face competition from big box stores, such as Home Depot and Lowe’s.

The Industry Marketing Insights report for Awning and Canopy Dealers is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. September 17, 2009.]