Ad-ology Research recently updated their Industry Marketing Insights report for Auto Dealerships. Below are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming year:

• The U.S. market for convertible tops, sunroofs, floor mats, and seat covers is estimated to reach $244 million by 2010.
• Auto dealers are increasingly using text messaging to advertise their inventories, and they are finding that mobile marketing has been particularly successful with consumers ages 18 to 40 years old.
• Demand continues to grow for fuel-efficient vehicles.
• To save money, consumers are increasingly repairing old vehicles rather than purchasing new.
• The auction industry is taking away business from dealerships, due in part to consumers seeking the best deals.

The Industry Marketing Insights report for Auto Dealerships is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. September 1, 2009.]