Top 5 Opportunities/Challenges Ahead for Casinos

August 27 2009 | Jessica Helinski

industry-mktg-insights

Ad-ology Research recently updated their Industry Marketing Insights report for Casinos. Below are the predicted Top 5 Opportunities/Challenges from the report for this industry for the next 12 months:

  • Considering 60% of revenue comes from non-gaming activities, more casinos are offering amenities such as spas and shows.
  • One of the strongest growth areas for casinos is racetrack gambling.
  • An increasing number of consumers are seeking entertainment closer to home, which creates opportunity for casinos to attract local visitors.
  • Industry professionals worry that smoking bans are deterring gamblers from visiting casinos.
  • The industry continues to face high-profile issues such as underage and problem gambling.

The Industry Marketing Insights report for Casinos is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. August 27, 2009.]

 

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  • http://twitter.com/mktgmentors Marketing Mentors

    http://bit.ly/etlNQ

    next 12 months in the gaming industry could be rough. They need to do some high level marketing for their other services. The smoking ban is here to stay.

    Racetrack gambling is coming back because it is seen as a classy activity – as compared to sitting at a blackjack table, drinking profusely with no sun anywhere in site. The racetrack gambling is fun no matter what happens with your money. They need to improve their in-casino services so that the same could be said of them.

  • http://twitter.com/mktgmentors Marketing Mentors

    http://bit.ly/etlNQ

    next 12 months in the gaming industry could be rough. They need to do some high level marketing for their other services. The smoking ban is here to stay.

    Racetrack gambling is coming back because it is seen as a classy activity – as compared to sitting at a blackjack table, drinking profusely with no sun anywhere in site. The racetrack gambling is fun no matter what happens with your money. They need to improve their in-casino services so that the same could be said of them.