Top 5 Opportunities/Challenges Ahead for Computer and Software Stores

August 5 2009 | Jessica Helinski

industry-mktg-insights

Ad-ology Research just updated their Industry Marketing Insights report for Computer and Software Stores. Below are the predicted Top 5 Opportunities/Challenges from the report for the industry over the next year:

  • By 2011, portable computers will account for 66% of all corporate PCs sold (up from 40% in 2006) and 71% of all consumer PCs sold
  • Netbooks, in particular, are increasing in popularity due to their affordability and are poised to be a top-seller in 2009
  • Eco-friendly and energy-saving products continue to experience demand
  • Stores can stand out from the competition by offering installation and repair services, areas that also encourage brand loyalty
  • The industry continues to be competitive, especially with online retailers and big-box stores

The Industry Marketing Insights report for Computer and Software Stores is available on Ad-ology.net (Research Store) for $395 USD with local market data for any U.S. market.

[Source: Ad-ology Research. August 5, 2009.]

 

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