Ad-ology Research recently updated their Industry Marketing Insights report for Golf Courses. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
- There’s a major opportunity for selling private lessons to core golfers. Core golfers seek golf instruction at a rate of 26%, amounting to approximately 3.8 million core golfers seeking instruction each year.
- Golf courses are increasingly working to attract young people to the sport through high school sponsorships. Courses are also hosting junior-themed programs and events to attract young golfers.
- An industry survey revealed that golf course owners’ biggest budget concern is the cost of energy/electricity.
The Industry Marketing Insights report for Golf Courses is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.
[Source: Ad-ology Research. April 9, 2012]