Ad-ology Research recently updated their Industry Marketing Insights report for Kennels & Pet Boarding. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
- Many in this industry are adding luxury amenities, including in-kennel televisions and high-quality bedding, which has caused the average cost of boarding a pet to increase.
- To cut down on vacationing owners’ anxiety about leaving their pets, some boarding businesses offer to send owners updates about their pets via text messages and social networks.
- More hotels are becoming pet-friendly, allowing guests to bring pets with them while traveling. This presents a challenge to this industry, as traveling pet owners are a primary market for boarding services.
The Industry Marketing Insights report for Kennels & Pet Boarding is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.
[Source: Ad-ology Research. March 27, 2012]