Top Opportunities/Challenges Ahead for Optical Stores

January 31 2012 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Optical Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

  • These professionals should consider reminder notifications to keep patients coming back for examinations. A recent survey found that 67% of patients made an appointment with their optometrist because it was time for their regular comprehensive examination and they received a notification from the practitioner’s office.
  • For 93% of consumers, “being able to fit glasses well” is their most important need from an optician.
  • The lack of insurance among Americans continues to be a challenge for this industry.

The Industry Marketing Insights report for Optical Stores is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. January 31, 2012]

 

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