Marketing Forecast from Ad-ology

January 27 2012 | Kathy Crosett

Ad-ology Research recently updated their Industry Marketing Insights report for Beef and Pork Wholesalers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Key operators in the U.S. beef industry have committed to achieving a wholesale demand index of 105 by 2014. They plan to promote the quality, safety and taste of U.S. beef to increase sales.
• Beef marketers tracking media reports regarding their industry determined that traditional media produced favorable industry stories 24% of the time. However, on social media, the beef industry received favorable coverage only 8% of the time. As a result, both wholesalers and retailers may try to increase their marketing efforts on social media.
• Despite marketers best efforts, consumers remain cautious about spending. Many are trading down to less expensive brands of meat. In some cases, they have cut back on buying beef and pork and are turning to less expensive forms of protein.

The Industry Marketing Insights report for Beef and Pork Wholesalers is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. January 27, 2012]