Ad-ology Research recently updated their Industry Marketing Insights report for Apartment Buildings. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• The National Apartment Association projects demand for nearly $1.1 trillion in new apartment buildings by 2030.
• Saltwater pools at apartment complexes are an emerging trend, as operators discover the lower maintenance cost of these pools, as well as their popularity among consumers.
• As more consumers use online apartment ratings, apartment operators face backlash from negative reviews. Many are taking action to monitor their online reputations by joining rating Web sites, addressing complaints posted on these sites and getting feedback.

The Industry Marketing Insights report for Apartment Buildings is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. May 6, 2010]

As the housing market continues to change, owners of apartment buildings may need to adjust their advertising pitches to attract new tenants. A release by the Joint Center for Housing Studies at Harvard University indicates that housing foreclosures are forcing homeowners back into the rental market that is increasingly populated by immigrants. Here are a few statistics:

• 16% of renters are foreign-born and these individuals typically rent for up to 11 years before they purchase a home
• Foreign-born renters typically pay more rent because they look for housing in urban centers
• 43% of all rentals in 2005 was inhabited by minority groups
• Consumers who are moving from owned residences to rental residences are largely under age 30 and earn less than $21,000 a year
• The median income of renters in 2005 was $26,000
• The average monthly rent across the US in 2007 was $775

Bring these details to your client’s attention and discuss new ways to attract tenants and increase business.

[Source: Joint Center for Housing Studies, 4.30.2008 release and American’s Rental Housing Study]