Store brands are starting to improve on several product benefits typically associated with national brands, namely: quality, innovativeness, uniqueness and packaging, according to a new study conducted by Ipsos Marketing. While analysts believed that store brands had reached their peak during the worst of the recession, they are positioning themselves to succeed very well in an improving economy as well.
Ad-ology Research recently updated their Industry Marketing Insights report for Video Game Publishers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
BtoB marketers are trying to reach executives on the go. As recently as 5 years ago, media companies could attract the attention of executives to traditional trade publications. This channels is being transformed because of the use of smartphones and tablets and marketers are expecting to roll out digital ads and are seeking great content in the process.
Now that Facebook has gone public and some of the air has leaked out of the inflated IPO balloon, will the company begin looking for alternate sources of revenue? This seems likely as major advertisers like General Motors are pulling their paid ads from the site. Analysts expect one new Facebook strategy will be search and Google executives are already preparing for this eventuality which means that marketers should be ready for changes in the search and social space.
According to a new study by research and consulting firm, AlixPartners LLP, shoppers are willing to wait longer for their packages as long as they receive free shipping. 75% of the consumers in the study said they were willing to wait at least five days for an e-commerce order to arrive if the shipping were free—including 50% who said they’d wait a full week. Retailers who offer low-cost shipping options and a simplified return process will have the competitive advantage.
Last month, Forrester Research released its projections regarding BtoC ecommerce. Later, GroupM came out with its own forecast for consumer spending via the online marketplace. In both cases, steady growth is predicted which means the marketers must direct an appropriate amount of their ad budget to digital channels.
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