Whether women opt to do their own nails or go the salon route, nail care has an option to appeal to every age. More than half of women, age 18+, have purchased nail products for at-home use or professional nail services in the past year, according to The NPD Group. And in the past year, women spent an average of $204 for salon services, which is almost six times more than what they spent on at-home products.
One way for advertisers to get their messages noticed is to do something out of the ordinary. A widely reported-on print ad campaign in Spain did just that recently. By using a lenticular print format, the marketer, a nonprofit organization that is calling attention to child abuse, manages to speak separately to adults and children who view their out-of-home message.
Consumers have grown accustomed to obtaining a certain amount of free content and entertainment in exchange for watching marketing pitches. In the old days, think pre-digital, this exchange was largely anonymous. But with more consumers seeking free entertainment online, marketers are want personal information in order to make their pitches more effective. Many people want to know how far consumers are willing to go in giving up their data.
Consumers use tablets similar to the way they use a PC—to compare products and buy, a new study says. They use smartphones for quick actions like checking a price or finding a store. According to the new study from Adobe Systems, online shoppers are three times more likely to make a purchase on a tablet compared with a smartphone.