Top Opportunities/Challenges Ahead for Beef and Pork Wholesalers
Ad-ology Research recently updated their Industry Marketing Insights report for Beef and Pork Wholesalers.
CPG Marketers to Spend Ad Budgets “Smartly” as Recession Lingers
Marketers have been tempted to cut back their ad budgets as the recession drags on. This has been especially true in the consumer packaged goods (CPG) sector where private labels brands are aggressively rolling out and capturing market share. But cutting ad budgets is exactly the wrong move according to the latest research.
Online Branding Campaigns to Take Larger Share of Ad Budgets
From the beginning, marketers have used the Internet for direct response advertising. But will this format deliver returns on branding campaigns? Many marketers plan to shift some of their online budgets to branding this year but they’d like to see improved metrics to measure their ROI on this effort.
Two-Thirds of U.S. Households Have HDTV Sets, Plan to Purchase More
According to new consumer research from Leichtman Research Group, 69% of households in the United States have at least one high definition television set, up from 17% in 2006. Over the past five years, 52% of US households adopted HDTV. In addition, 21% of all households purchased a new TV set in the past 12 months, and 19% of all households plan to purchase a new TV set in the next 12 month.
Grocers to Boost Prepared Food Promotion in 2012
As the new year progresses, consumers are getting the idea that any improvement in their personal financial situation will be gradual. At least one survey shows that the number of consumers who are very concerned about the economy has remained unchanged for nearly 3 years. But, they are growing tired of cutting their dining out budget and cooking at home. As consumers shift their habits, savvy marketers can increase market share.
Nonprofits to Focus on Digital Marketing in 2012
Nonprofit organizations can be forgiven if they don’t make marketing a top priority. Many of these entities are focused on delivering goods and services to their constituents and profit isn’t part of the game plan. But in a challenging economic climate, nonprofits might find themselves competing for donations and clients. Developing and executing a good marketing strategy could lead to improved operations for these enterprises.
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