As the summer concert season begins, marketers have an opportunity to connect with consumers in a unique way. In the warm weather, more consumers spend time outside, especially at events that feature their favorite entertainers. These consumers notice when marketers are sponsoring events and entertainers and reward them with their business.
More than forty percent of consumers say they are loyal to their favorite restaurants and will go there whether or not the establishment has a promotion. And although there are still over one-third of consumers looking for bargains when choosing a restaurant, this large group of “loyal” restaurant consumers defines value as more than price, according to a recently released NPD foodservice report. Quality is a key driver for the “loyalist” restaurant consumers.
We’ve been hearing a lot in recent years about how men are helping out with the shopping and household chores. Marketers have been tempted to spend some of their ad money targeting men who venture into the grocery store. While these assertions make for trendy headlines, grocery stores should know that the bulk of shopping is done by women and they’ll be well-served by campaigns that target these shoppers.
Following several years of lost momentum compared to the men’s market, the U.S. women’s apparel market is back on top. In contrast to the U.S. men’s apparel market, which only grew 1% with total sales of $57 billion dollars, women’s grew 3% in 2012, with total dollar sales of $111 billion, according to the NPD Group. Sales increases for women were driven by higher priced apparel, as the average selling price was up 5%, while unit volume was down 2%.